When it comes to Twitter I find that many small businesses, and even some larger companies make simple mistakes that drive customers away. I am a really big fan of twitter, it gives you the opportunity to get great attention to a cause from thousands of people. Today I want to go over a few mistakes that I’ve seen recently to try to help you get the most out of Twitter. So now in reverse order the biggest mistakes on twitter…
5. Not replying to tweets at you
Ok, so it can be forgiven if you are still learning how twitter works, however if someone sends a tweet with a question at you then not replying is just rude. If you wouldn’t ignore them in person why would you do it online?
4. Automatic Direct Messages without following back
A really big pet hate for me is companies that have it set up to automatically send a direct message to a person that follows them (usually broadcasting so see #1 below). Sure it works but then there are those companies that do it without following the person back so they cannot reply to the message. In this case especially if you are doing it right an asking a question the person cannot reply… Its kinda like walking up to someone in a shop, asking what they are looking for and walking away before they can answer.
Ok, so I hate TrueTwit, it’s that thing that sends you spam messages when you follow someone telling you to “validate”. It does not actually stop spam as people can still send you tweets, instead it makes you appear like you are too good for them. Just imagine asking every person that tried to speak to you for their passport. (You can remove TrueTwit by revoking access in the Settings – Applications page here: https://twitter.com/settings/applications)
2. Copy and paste “Thank You for following” replies
When a new person @mentions (messages) me on twitter the first thing I do is click-through to look at the profile, this also lists the most recent tweets. Seeing something like this sends me straight away…
This shows 1 of 3 things
1. That you have nothing interesting to say.
2. That you have not looked at the persons profile so don’t even know who you are tweeting
3. That you are using automatic software to send a generic reply to people
Obviously it can be great to thank and welcome new followers, however you should do it by name, and try to start a conversation with it as well!
The biggest mistake that people make is not getting into a social mindset when starting to work with social media! In the past marketing was all about broadcasting a message out to people with a call to action via a static advert. Social media marketing is different to this as instead of just broadcasting you can actually engage, when using twitter people have the ability to respond to you. Simple ways to start are by asking questions, retweeting posts from others sharing interesting and useful things, and by @mentioning others to get a convo going!
Hopefully you now have some idea of how to make twitter work better for you, feel free to follow my on twitter @vetschooldiary