Get the most from social media at BSAVA Congress

Social Media at BSAVA Congress

It’s time for BSAVA Congress 2017, and already twitter knows and it is impossible to miss. However is social media making an impact in your marketing or just being ignored?

Here are my 5 tips to getting the most from Social Media at #BSAVA17

1. Say hello…

A lot of people tend to treat social media the same way that they would a newspaper or radio advert. However social media is a 2 way interactive medium. You do not need to demand people do an action to start the relationship, instead you can start your relationship right there right then by saying hi online.

2. Remember your name…

make-social-media-personal-mark-plhmedical

Depending on if you are a company or individual this may not be so relevant, however if you are using a company account ending the message you are posting with your name gives people a way to find you in real life on your stand if you are at the exhibition. Even adding it into the account description can be useful…

Even better if people are active having separate accounts for each staff member can be a bigger boost to getting that relationship going.

3. Answer questions…

Are you an expert in anaesthesia? Or maybe you know about blood transfusion? Watch out on the twitter hashtag for people asking questions and if you know the answer then reply to them. It can lead to great conversations and gives you the opportunity to build your “expert” status.

4. Deliver value…

They say give and you will receive. Does what you are sharing give value to people seeing it? Does it help them solve them a problem? Does it help people see something amazing? Does it make them laugh? People are so good at ignoring adverts that they barely register now, so make sure that everything you post has value for the person you want to read it.

5. Use the #BSAVA17 hashtag…

The BSAVA have a great tweet wall in the entrance hall for the lectures, get up here and you are directly in front of your audience that shows people at the conference using #bsava17 in their tweets. Remember however it is filtered and those that are not adding value are quickly deleted and blocked from showing here so following the tips above will help.

Hopefully with this 5 social media tips you will see a return in the number of relationships you build this BSAVA Congress. Personally for me since the growth of webinars I believe that offline conferences like this are all about socialising, talking to colleagues and getting to see the really cool new toys in person.

Please do feel free to come and join us in Hall 6 on Saturday afternoon (2pm) to learn more about how you can get social media to work for you. If you cannot and want to talk about social media then drop me a message and we can grab a coffee.

Animals helping humans, humans helping animals… One Health

Oscar cat leg implants

Anyone that has watched Bionic Vet will know the story of Oscar the cat that had his back legs chopped of by a combine harvester, and that Prof. Noel Fitzpatrick replaced them with some implanted metal legs. However did you know that this new “honeycomb” implant technology was being developed for human use as a replacement to fake limbs using the socket and strap method? In fact since Oscar the technology has been used in humans, one of the London bombing victims has the same type of implants for a new arm.

The only reason that Oscar got his implanted legs was because the doctors developing the implant could not get ethical permission to cut off the legs from research dogs to “test” their new dogs. Instead they turned to actual patients that had lost their legs through trauma – Oscar was the first cat to be used to test this new technology.

However even though developed in animals and widely used in humans now this new treatment technology is still very limited in its use in animals, with just one or two places in the UK providing it.

Now it could be claimed that this is pretty unfair. It happens all the time though, loads of the human medical advances are developed through veterinarians and animals. Yet sadly once the treatment is developed it then only occurs in the human world.

This is where the One Health concept has come from – animals and humans should work together for health sharing knowledge and breakthroughs in medicine. It is a concept that I am wholly behind, as sometimes there are simple fixes to problems that are just restricted to human use not because of anything special, but because of lack of knowledge.

In fact for rarer animals in zoo’s vets often call in human doctors to help with surgery – very common with primates – so getting this expertise however without the knowledge. Part of this is because of the high level of specialisation in human medicine – a surgeon will just specialise in a certain area whilst the specialisation in veterinary medicine is not so specific. This is something I love about veterinary medicine – the variety – however I do see the field evolving into a highly specialist referral system for more complex cases.

This is why I am so excited for Vet Festival and the One Health Live Concert next month at the University of Surrey. This is the future, and it is now.