Get the most from social media at BSAVA Congress

Social Media at BSAVA Congress

It’s time for BSAVA Congress 2017, and already twitter knows and it is impossible to miss. However is social media making an impact in your marketing or just being ignored?

Here are my 5 tips to getting the most from Social Media at #BSAVA17

1. Say hello…

A lot of people tend to treat social media the same way that they would a newspaper or radio advert. However social media is a 2 way interactive medium. You do not need to demand people do an action to start the relationship, instead you can start your relationship right there right then by saying hi online.

2. Remember your name…

make-social-media-personal-mark-plhmedical

Depending on if you are a company or individual this may not be so relevant, however if you are using a company account ending the message you are posting with your name gives people a way to find you in real life on your stand if you are at the exhibition. Even adding it into the account description can be useful…

Even better if people are active having separate accounts for each staff member can be a bigger boost to getting that relationship going.

3. Answer questions…

Are you an expert in anaesthesia? Or maybe you know about blood transfusion? Watch out on the twitter hashtag for people asking questions and if you know the answer then reply to them. It can lead to great conversations and gives you the opportunity to build your “expert” status.

4. Deliver value…

They say give and you will receive. Does what you are sharing give value to people seeing it? Does it help them solve them a problem? Does it help people see something amazing? Does it make them laugh? People are so good at ignoring adverts that they barely register now, so make sure that everything you post has value for the person you want to read it.

5. Use the #BSAVA17 hashtag…

The BSAVA have a great tweet wall in the entrance hall for the lectures, get up here and you are directly in front of your audience that shows people at the conference using #bsava17 in their tweets. Remember however it is filtered and those that are not adding value are quickly deleted and blocked from showing here so following the tips above will help.

Hopefully with this 5 social media tips you will see a return in the number of relationships you build this BSAVA Congress. Personally for me since the growth of webinars I believe that offline conferences like this are all about socialising, talking to colleagues and getting to see the really cool new toys in person.

Please do feel free to come and join us in Hall 6 on Saturday afternoon (2pm) to learn more about how you can get social media to work for you. If you cannot and want to talk about social media then drop me a message and we can grab a coffee.

The end of BSAVA Congress 2014 – (Day 571)

Being told I got a birthday present by Eickemeyer UK!

Today’s Diary Entry is sponsored by Spikes World Wildlife Feeds

The end of Congress 2014, congress has completely flown by, my feet ache, I am exhausted and seeing this I felt it was a perfect explanation of how most people here this morning feel…

How you feel the morning after

I do believe however the new student stream today got of to the best start with the offer of free paracetamol and water by the speakers! For me BSAVA Congress is great with the opportunity to meet loads of new people, and keep in touch with people. Today I got told that I was going have a great birthday present heading my way to help me with my thesis and improve the care that I can offer patients here in Slovakia from EickemeyerUK.

Being told I got a birthday present by Eickemeyer UK!

Now today is my last day in the UK for a while so I decided to finish it with the best Sunday roast that I could find…

Last meal in England for a whileIts been a blast, I leave Birmingham at 3am tomorrow morning and will hopefully arrive back to Slovakia sometime tomorrow…

BSAVA Congress 2014 Day 3 – The Wall of DEATH – (Day 570)

The wall of Swallowing Dangers - AKA Wall of Death

Today’s Diary Entry is sponsored by Supreme Petfoods

Well today I am grateful that there is free coffee available… Doesn’t taste great but at least it has caffeine as I am starting to get tired. Today I woke up to find that I had been included in the BSAVA Congress Times…

Chris Allen BSAVA Congress Times

On a serious note for a moment I found this which I think really highlights the importance of education (especially as the drug this company was selling costs around £40 a dose!).

The wall of Swallowing Dangers - AKA Wall of Death
The wall of Swallowing Dangers – AKA Wall of Death

Now any of these items can kill a dog, and I was told that even vets and vet nurses struggled to name more than a few when asked. Behind me on the wall are: rat poison, grapes, chocolate, onions, paracetamol, garlic, chewing gum, raisins, and missing from its bowl is a rubber duck! Please do remember that it is harder to pet proof a home than to childproof it!

Today in addition to the lectures I wanted to goto for the Avian Medicine stream which were really great I also had to attend the BSAVA Student Rep meeting. This then turned into a invitation to the Petsavers Charity 40th Birthday party (yes the cakes were good!).

BSAVA President Michael Day at Petsavers 40th Birthday

I was then invited by PLH Medical to judge their twitter selfie competition to win a Diagnostic Ultrasound manual from CRC Press with the winner being selected from the PDSA pet charity!

PLH Medical Twitter Competition Prize Presentation

This evening instead of the BSAVA Part Night I decided to goto the unofficial Folk Night which is held each year next door. Now this was something I found my first BSAVA Congress but couldn’t find the year after even though I tried… In addition to the great live music…BSAVA 2014 Malthouse Folk NightI also found my very old friend Old Rosie which was an added bonus as Slovakia is a cider free country…

Old Rosie Cider