The real osmosis education

Audience learning at vet festival

Many times I wish that I could just put a book under my pillow and it will be absorbed overnight as I sleep… I’ve tried (both under and on top) and unfortunately have never got this to work.

What I have found though is that there are some people that you can simply just be in the same room as and you will start absorbing knowledge and learning. These people just have something special – I have no clue whether it is the passion for teaching or something else however they just turn up and you start learning.

I’ve become better at recognising these people. They are the ones that I will look for when I go places to see practice or to conference. This weekend at the Vet Festival has been the same, sometimes I’ve not even bothered looking at the topic once I have seen the speakers name. It doesn’t matter what they are teaching, I will learn something useful because of the way they teach it.

This is something I think Noel has excelled at with the VET Festival as its not just about sitting in tents for a weekend, it is about how on Monday when you are back treating patients the care you can give has improved. Whether it is simply by using drugs in a different way, or just being confident enough to treat based on the clinical presentation instead of the diagnostic tests. It is understanding how to tell the difference between a problem in the eye and a problem in the brain. Or knowing where else to look when you get a tumour in a certain place.

The speakers at VET Festival all had this quality. When Clare overran and told people to leave if they had to not a single person moved. It is this that makes VET Festival truly special…

Get the most from social media at BSAVA Congress

Social Media at BSAVA Congress

It’s time for BSAVA Congress 2017, and already twitter knows and it is impossible to miss. However is social media making an impact in your marketing or just being ignored?

Here are my 5 tips to getting the most from Social Media at #BSAVA17

1. Say hello…

A lot of people tend to treat social media the same way that they would a newspaper or radio advert. However social media is a 2 way interactive medium. You do not need to demand people do an action to start the relationship, instead you can start your relationship right there right then by saying hi online.

2. Remember your name…

make-social-media-personal-mark-plhmedical

Depending on if you are a company or individual this may not be so relevant, however if you are using a company account ending the message you are posting with your name gives people a way to find you in real life on your stand if you are at the exhibition. Even adding it into the account description can be useful…

Even better if people are active having separate accounts for each staff member can be a bigger boost to getting that relationship going.

3. Answer questions…

Are you an expert in anaesthesia? Or maybe you know about blood transfusion? Watch out on the twitter hashtag for people asking questions and if you know the answer then reply to them. It can lead to great conversations and gives you the opportunity to build your “expert” status.

4. Deliver value…

They say give and you will receive. Does what you are sharing give value to people seeing it? Does it help them solve them a problem? Does it help people see something amazing? Does it make them laugh? People are so good at ignoring adverts that they barely register now, so make sure that everything you post has value for the person you want to read it.

5. Use the #BSAVA17 hashtag…

The BSAVA have a great tweet wall in the entrance hall for the lectures, get up here and you are directly in front of your audience that shows people at the conference using #bsava17 in their tweets. Remember however it is filtered and those that are not adding value are quickly deleted and blocked from showing here so following the tips above will help.

Hopefully with this 5 social media tips you will see a return in the number of relationships you build this BSAVA Congress. Personally for me since the growth of webinars I believe that offline conferences like this are all about socialising, talking to colleagues and getting to see the really cool new toys in person.

Please do feel free to come and join us in Hall 6 on Saturday afternoon (2pm) to learn more about how you can get social media to work for you. If you cannot and want to talk about social media then drop me a message and we can grab a coffee.

This vet student’s wild dream….

Starting my journey to Barcelona

Whilst TV can numb the mind, sometimes it inspires dreams, and for me it planted the seed that I did not want to work with just cats and dogs. I want the great variety that being a vet offers me, from the very small frogs to the very big elephants. What a dream that is ay?

Well something I truly believe is that if you really want something you can make it happen, so now with 2 years study left I am looking to kick start my dream. I am heading to Barcelona (I’ve never been to Spain before), to attend the European Association of Zoo and Wildlife Veterinarians conference. Hopefully I will leave this conference with the lessons of the people that have done it already to help me avoid making the same mistakes. There is a strict social media ban on the content of the conference, however it includes the latest techniques and knowledge in this unique area of veterinary medicine. I am especially looking forward to the surgery sessions as this is where my great passion really is.

So is it worth going? I believe so as it is a small community, and getting to meet people will help me. However I am doing it for the least cost possible… Tonight I will be spending the night in Budapest airport to save on costs as my flight is early in the morning with the only train connection the one I am on as I write this. This saves me maybe 50 euros so yay… Then on the way back I am making the same connection by train which gives me a 6 hour wait in Budapest for the train connection…. Then public transport in Barcelona to the apartments (even though I have no clue where I am going) will help me keep costs lower… Still it is an expensive conference (the most expensive I have ever been) however I hope that it is an investment in my future and a few long journeys are a very small in relation….

Now I still have another couple of hours to spend on this train, and there are no power sockets so I am going leave today’s diary entry here. I will update you all as I get time!